... the smart
           for opinion researchers

We thank our customers ...

MIT, Cambridge, USA

Olson Research Group, Yardley, USA

GfK SE, Nürnberg, Germany, USA

Psyma Research+Consulting GmbH, München, Germany

Gesellschaft für Innovative Marktforschung mbH, Heidelberg, Germany

Ruprecht-Karls-Universitšt, Heidelberg, Germany

Fine Research, Sao Paulo, Brazil

HEUTE UND MORGEN GmbH, Köln, Germany

Universität Bayreuth, Bayreuth, Germany

University of Oxford, Oxford, UK

impulse GmbH, Heidelberg, Germany

VoisBox Research, Shanghai, China

Homburg & Partner GmbH, Mannheim, Germany

Icon Added Value GmbH, Nürnberg, Germany

Maritz Research GmbH, Hamburg, Germany

University of Durham, Durham, UK

SINUS Markt- und Sozialforschung GmbH, Heidelberg, Germany

Strategic Focus Research, Hong Kong, China

TNS Infratest GmbH, Hamburg+Frankfurt, Germany

... for their confidence.


eXplidata® rests on three strong pillars...

our Data-Operators

our Analysis-Tool

our Multilinguality

The interplay of these three factors means professional, intelligent analysis of qualitative studies on a new level ...


Your Benefits ...

Save time with eXplidata® and concentrate on the essentials...

Professional analysis of qualitative studies

Save time with faster analysis results

Reliability of analysis through reproducibility of results

Cost reduction

Evaluation of closed questions

Graphical display of the main analysis results

Keeping original wordings

effective comparison of multinational study results

Tenor of opinion for all topis and subtopics

Pre-coded by our data operators

Export to Word® & Excel®

Comparative analysis of target groups at a glance

Fast Overview of opinions via QuickView

Simple assignment of typologies

Interview protocols for each respondent

All respondents statements of certain target groups at a glance


With eXplidata® we make things easy for you ...

1. You put us in the picture about your study and the specific research questions at stake
2. The eXplidata® -Tool is individually configured to your specific project; the team of data operators is build and instructed accordingly


International Studies ...

The market studies of global players are taking place in the international context.

We have taken this situation into account and offer eXplidata® for the German, English, French, Spanish ...


Price factors ...

Basis for calculation are the parameters ...

Type of study
Number of interviews / groups
Interview length
The languages to be translated
Ratio open / closed questions


Frequently asked questions...

Do we need a particular software environment for eXplidata®?

No. eXplidata® runs on all popular operating systems. Our tool is web based and you only need a webbrowser like Firefox, Safari or Opera ...


  More Information

You have further questions about our services?

We are pleased to help you ...

Organisation & Sales



We continue to expand ...

Due to the acceptance of our offer and new challenges in new markets, we are permanently looking for a reinforcement of our evaluator team ...

Have we sparked your interest? ...