Basis for calculation are the following parameters:

Type of study ('normal' explorative in-depth interview, concept test, car clinic, group discussions)
Number of interviews / focus groups
Duration of interview / group
Language(s) to translate
Ratio of open / closed questions

Please use our price calculator to get an initial overview of our pricing:


Basically speaking, you may assume that from around 25 INTh, the prices for eXplidata® are lower than the average costs incurred by the traditional transcript/aggregation/analysis procedure.

Our definition of conventional costs includes the following:

  • Logistics of allocating the interviews
  • Recruitment, training and briefing of evaluators
  • Accounting costs for evaluator services
  • Transcription
  • Any data aggregation required
  • Long analysis period