High case numbers and
an array of differentiated target group characteristics generally
render some form of preliminary data reduction indispensable.
Unfortunately, this often means that the original wording is reduced to small, keyword-like ‘morsels’ – the flow of the interview is entirely lost. It becomes increasingly difficult to examine motives, and hermeneutics takes a backseat.
Or else: as an analyst, one is obliged to plough through thick piles of transcripts and protocols, armed with red and green marker pens, in a laborious attempt to pinpoint linkages and acquire a general picture of the project. Although quite well suited to the hermeneutic research approach, for high case numbers this traditional method of analysis proves extremely demanding in terms of time, staff and cost.
From the very start, eXplidata® almost makes
a game of accessing all the relevant research information you need to answer your research questions.
With eXplidata® you win valuable time, a previously never known analysis safety and free resources. Thanks to our cloud technology you can enjoy a new location independence: the work is where you are - and not vice versa.
Professional evaluation of qualitative opinion research studies
Time savings and cost reduction by faster analysis results
More validity by reproducibility of results
Evaluation of closed qzuestions
Graphical representation of the most important results of the analysis
Keeping of original wordings
Effective comparison of multinational study results
Tenor of opinion of all topics and sub topics
Precoding by our data operators
Export to Word and Excel
Comparison of target groups at a glance<
Fast overview of opinions via QuickView
Smart assignment of typologies
Literal interview protocols of each respondent
All statements of specific target groups aat a glance