We allocate the interviews to our data operators in the form of MP3 audio files (or video files in the case of focus groups). They then go on to capture the data using
When recruiting our staff we set great store by very good language skills and experience of market research. All data operators employed by us undergo a complex test procedure prior to their first assignment. This guarantees that they are up to the demanding task of coding the data correctly. In addition, they are of course fully briefed about each new project and remain under our technical supervision throughout.
is based on a relational database system
in which each respondent statement is assigned to the corresponding topics
and sub-topics at the data capture stage.
At the same time, all statements (where meaningful) are categorised according to the parameters approval/rejection and spontaneous/aided.
This means that all respondent statements are pre-sorted/coded and evaluated and can be substantiated and retrieved via a simple-to-use analysis menu equipped with multiple filters.
We offer eXplidata® for studies in these language areas:
As our Interviewauswerter have high language skills, it is no problem for us, to let the interviews translate into the target languages German or English simultaneously during data capture .
This has the great advantage in multinational studies that all statements of all countries are available for cross-country analysis in one analysis tool and one language.
|✔||Topics and subtopics|
|✔||All target group characteristics surveyed, such as gender, age group, income bracket, segment membership...|
|✔||Defined and allocated typologies|
|✔||Spontaneous or aided statements|
|✔||Positive, neutral or negative opinions|
|✔||All statements made by a particular interviewer|
|✔||All statements made on a particular day of the study|
|✔||All statements made by a single respondent|
|✔||All statements made by a single focus group|
|✔||All statements made by a single respondent of a focus group|
selection filter takes the form of a clearly arranged, printable
report, giving a
direct indication of the
respective tenor of opinion (slight, strong
approval / slight, strong
rejection, controversial tenor...).
You can tell at a glance whether or not ‘Concept XY’ has potential.
Export to MS Word® und Excel®:
With one click, you can export your filter results in these formats
search: simply browse through all statements for certain key
words and get
the system to show you all opinions connected to them
opinion via QuickView: shows you the trend of opinion for all
your discussion guide at a glance. You get an excellent initial feel
overall mix of opinion
Our Cloud of Significance visualizes filter results in the style of a tag cloud
type characteristics to the interviewees before going on to do a
analysis of the various typologies
Tenor of all Targets:
Visualizes at dichotomous questions acceptance or rejection of all target groups at a glance
would you like to follow the course of
discussion for an
individual respondent? Simply retrieve the entire interview in
Of course, eXplidata®
allows you to create rankings, such as scores on a scale of 1 to 10